There are several sizes and location choices. The larger your ad is, the better the impact or impression. The better the ad's location means more people will see it.
The first choice is to be seen on the home page above the web site header. The second is bellow the header, the third best is "above the fold" or, the first visible part the user sees. (Without having to scroll down.)
Next is the "strategic" location. The page that fits your customer's profile the best. For example, a restaurant might put their ad on the Restaurants page.
Possition and Monthly rates (measured in pixels)
|Banner|||700 x 90|||470 x 60|||120 x 60||Camera ready||n/c|
||$100|||$75|||$45||Basic layout||2 hrs||$60|
|Right column|||120 x 600|||120 x 350|||120 x 250|||120 x 120||
||$100|||$70|||$40|||$25||Additional time||per hour
|Block||300 x 250|
|Business card||249 x 143|